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E Ink, a global leader in electronic paper, and Oricom, a Japanese company, have announced the joint development of "Sustainable Board," a next-generation advertising display billboard featuring E Ink's latest color electronic paper technology, E Ink Spectra™ 6.

Oricom will provide this innovative media technology to its customers through its own sales channels, enabling advertisers to deliver their messages in a more sustainable manner, promoting an unprecedented, environmentally friendly, and innovative advertising method.

Sustainable Board, launched by Oricom's Mirapalé brand, is an innovative sustainable media display system designed specifically for corporate advertising. It not only achieves powerful visual communication using minimal energy, but also actively communicates a company's commitment to sustainability and protecting the planet. By focusing on this area of communication, it highlights advertisers' social responsibility and serves as a valuable tool for companies to make concrete contributions to environmental protection. Hong Jimao, Vice General Manager of E Ink's Business Center, said, "We are extremely pleased to collaborate with Oricom, a company with a long history and demonstrated industry leadership, to expand new possibilities in advertising and technology with the launch of e-paper billboards. The world is entering a new era focused on environmental protection and sustainable development, and e-paper is the optimal sustainable display interface for this era. We hope that more advertisers will benefit from this media innovation, and we believe that through our collaboration with Oricom, we can jointly promote sustainable development in society."

Oricom General Manager Akemi Nakajima also noted, "Companies that maintain a long-term vision and are committed to environmental protection and social responsibility will be able to develop communication methods that align closely with these goals. Sustainable billboards are a powerful tool we are collaborating with E Ink. Going forward, we will deepen our collaboration with E Ink to jointly create sustainable development for both businesses and society."

Oricom's sustainable billboards are ultra-low-energy digital signage powered by E Ink's e-paper technology. E Ink's E Ink Spectra™ 6 offers a wide viewing angle and image quality similar to paper print, along with vibrant color reproduction like posters. Because it reflects ambient light rather than emitting its own light, e-paper displays remain clear even in sunlight. Furthermore, e-paper billboards use only a minimal amount of power to change the display, and the display remains visible even after a power outage, consuming no energy at all. This significantly reduces power consumption compared to traditional displays. E-paper billboards can also be battery-powered, allowing for greater flexibility in installation locations.

Sustainable billboards are suitable for installation in company reception rooms, lobbies, showrooms, shopping malls, and tourist attractions. They offer a new communication method that highlights corporate brands while addressing environmental concerns, using technology to open up a new market model for the advertising industry.

Using sustainable billboards as an environmentally friendly communication medium, Oricom is committed to encouraging the private sector and local governments to collaborate on more initiatives aligned with the United Nations Sustainable Development Goals (SDGs). Currently, sustainable billboards are undergoing pilot installations at major train stations across Japan. Future deployment is expected to expand to shopping malls and locations with high advertising demand, tailored to different spaces and occasions.