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Specific benefits of electronic price labels (ESLs) for supermarkets
2025-08-04 0

1. Faster and Flexible Price Updates

Instantly update thousands of prices during promotions, flash sales, or markdowns.

Easily adjust prices for fresh produce, meat, or bakery based on supply and demand.

 

2. Eliminate Pricing Errors

Ensure shelf prices always match the POS system to avoid checkout disputes.

Helps with compliance in regulated markets (e.g., food pricing laws).

3. Reduce Labor Costs

Staff no longer need to manually change paper tags.

Saves significant time during weekly promotions or price audits.

4. Highlight Promotions and Discounts

Flash icons or dynamic displays to emphasize limited-time offers, bundles, or discounts.

Improve impulse buying and shelf visibility for high-margin items.

5. Clean, Organized Store Appearance

E-ink displays look modern and professional.

No faded or outdated paper tags, improving customer perception of quality.

6. Support Sustainability Goals

Reduce paper, ink, and plastic use in labeling.

ESLs have low energy consumption and long battery life (up to 10 years).

7. Enhance Customer Experience

Some ESLs support QR codes or NFC—customers can scan for:

Nutritional info

Recipe suggestions

Stock levels or sourcing details

8. Improve Stock Management

Integrated systems can highlight out-of-stock, soon-to-expire, or low-turnover items.

Boosts efficiency for inventory and replenishment planning.

9. Enable Dynamic Pricing

Automatically reduce prices for soon-to-expire perishables.

Apply time-based pricing (e.g. discounts after 8 PM for bakery items).

10. Empower Smart Retail Strategies

Combine with AI, people counting, and cameras for:

Shelf-level analytics

Heatmaps of popular areas

Real-time performance of promotional campaigns.

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