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The deployment marks another milestone in Miniso’s commitment to digital transformation and innovative in-store experiences. The large-format ESLs provide crystal-clear product information, dynamic pricing, and real-time updates, helping the retailer streamline operations and enhance customer engagement.

Driving Operational Efficiency

By adopting MINGFINE’s ESL technology, Miniso reduces the need for manual price changes, improves price accuracy, and ensures seamless synchronization across its stores. Store associates can now focus more on customer service while ESLs handle time-consuming updates automatically.

Enhancing the Shopping Experience

The 10.2-inch displays are designed for high visibility, making product information easy to read while maintaining Miniso’s minimalist brand aesthetics. With the ability to instantly update promotions and campaigns, Miniso can deliver a more dynamic and engaging in-store shopping journey.

A Step Towards Smarter Retail

“We are proud to support Miniso’s digital upgrade with our latest ESL solutions,” said James Li, Sales Director, Greater China at MINGFINE. “The 10.2-inch ESLs not only improve operational efficiency but also align perfectly with Miniso’s vision of creating a modern, convenient, and enjoyable shopping environment for customers worldwide.”

This collaboration highlights Miniso’s forward-looking strategy to embrace smart retail technologies and MINGFINE’s leadership in delivering innovative ESL solutions for global retailers.

About MINGFINE

MINGFINE is a one-stop provider of retail technology solutions, specializing in electronic shelf labels, digital signage, and smart retail systems. With a global footprint and cutting-edge innovations, MINGFINE empowers retailers to improve efficiency, accuracy, and customer satisfaction through digital transformation.