News

MINGFINE, a leading global provider of electronic shelf label (ESL) and smart retail solutions, today announced the successful installation of its advanced Electronic Shelf Labels in the Aella Bucharest (AE) shop, marking a key milestone in the brand’s digital retail transformation in Eastern Europe.

Driving Retail Efficiency

With the adoption of MINGFINE’s ESL technology, the Aella Bucharest shop can now automate price changes, synchronize promotions in real time, and eliminate the inefficiencies of manual label updates. The ESL system ensures accurate pricing across shelves, reduces operational costs, and frees up store staff to focus on enhancing the customer experience.

Enhancing the Shopping Experience

MINGFINE’s ESLs provide sharp, paper-like displays that clearly present product information, prices, and promotions. Their sleek design integrates seamlessly with Aella Bucharest’s store layout, supporting a modern shopping environment. Customers benefit from instantly updated promotions and accurate product details, while the store maintains a consistent and professional brand image.

Supporting Digital Transformation in Romania

“We are proud to support the Aella Bucharest shop with our innovative ESL solutions,” said Michael, president at MINGFINE. “This installation highlights how our technology not only drives efficiency but also creates a smarter, more engaging shopping experience for customers in Romania. It reflects our commitment to bringing next-generation retail solutions to markets across Europe.”

This deployment demonstrates MINGFINE’s growing presence in the European retail sector and reinforces the company’s role as a trusted partner for digital transformation worldwide.

About MINGFINE
MINGFINE is a global provider of smart retail technology solutions, specializing in electronic shelf labels, digital signage, and IoT-based retail systems. With a strong presence in Asia, Europe, and beyond, MINGFINE empowers retailers to optimize efficiency, improve accuracy, and deliver enhanced customer experiences through digital innovation.