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MingFine Electronic Shelf Label (MingFine ESL), a leading provider of intelligent digital shelf label solutions, successfully concluded its 2025 year-end summary meeting at the company’s innovation center. Under the theme "ESL Empowers Smart Retail, Innovation Drives Industry Upgrade," the two-day event gathered over 30 participants, including senior management, R&D elites, sales teams, outstanding employees, and key retail partner representatives. The meeting comprehensively reviewed the company’s remarkable achievements in 2025 amid the booming ESL market, honored exceptional contributors, and outlined a strategic roadmap for 2026, solidifying its position as a core player in the global smart retail technology ecosystem.

2025 Performance Review: Leveraging Industry Boom to Deliver Outstanding Results

In his opening address, Mr. Zhang, CEO of MingFine ESL, highlighted the company’s strong growth momentum driven by the rapid digital transformation of the retail industry.

Key operational highlights for 2025 included:

Revenue & Market Share Leap: Benefiting from the 22% annual compound growth of the global ESL market, MingFine ESL achieved a year-on-year revenue increase of 42%, exceeding the annual target by 15 percentage points. The company’s market share in China rose from 8.3% in 2024 to 11.7% in 2025, ranking among the top 5 domestic ESL providers. Notably, sales of high-value-added color ESL products surged by 187% year-on-year, accounting for 32% of total revenue, as the cost of color electronic paper technology dropped by 40% .

Technological Innovation Breakthroughs: The R&D team invested 18% of annual revenue in core technology development, achieving 9 key patents in electronic ink screen (EPD) optimization and LoRaWAN wireless networking. The independently developed 4.2-inch interactive color ESL terminal reduced power consumption by 23% while shortening AI dynamic pricing response time to 15 seconds, meeting the high-efficiency needs of large supermarkets. Additionally, the company launched a customized SaaS management platform integrated with inventory synchronization and promotional analytics, helping retail clients reduce manual inspection costs by 37% and pricing error rates to 0.2%.

Application Scene Expansion & Client Cooperation: Domestically, MingFine ESL deepened partnerships with top retail chains, including signing a three-year framework agreement with a national convenience store brand (over 5,000 stores) for full ESL deployment, and collaborating with a leading pharmaceutical chain to implement smart pharmacy solutions. The company also expanded into emerging scenarios such as fresh food supermarkets and discount stores, with convenience stores channel revenue growing at a CAGR of 24.5%. Internationally, it successfully entered the Southeast Asian market, achieving a 142% surge in export volume, and obtained EU TCO2.0 certification to meet the regional’s energy efficiency requirements.

Production & Supply Chain Optimization: The newly upgraded intelligent production line, equipped with MES manufacturing execution systems, increased ESL output by 58% while reducing defect rates to less than 0.03%. By adopting a diversified supplier strategy and optimizing inventory management, the company mitigated risks from raw material price fluctuations, ensuring stable supply even during peak demand periods. The average cost recovery cycle for client ESL deployment was shortened to 1.8 years, enhancing market competitiveness.

Recognition Ceremony: Celebrating Excellence in Technology and Collaboration

A highlight of the meeting was the recognition of individuals and teams that made outstanding contributions to the company’s development, embodying MingFine ESL’s core values of "Innovation, Quality, Customer-Centricity, and Win-Win."

The company presented a series of awards, including:

Individual Awards: "Technical Innovation Pioneer" (honoring engineers who led color ESL and AI pricing technology R&D), "Top Sales Performer" (recognizing representatives who drove key client partnerships in Southeast Asia and domestic pharmacy chains), "Customer Service Star" (for supporting 24/7 technical consultation and on-site deployment), and "Operational Excellence Model" (for optimizing production processes to reduce costs).

Team Awards: "Excellent R&D Team" (for breakthroughs in low-power LoRaWAN ESL technology), "High-Efficiency Production Team" (for achieving record output with zero safety incidents), and "Market Expansion Star Team" (for successfully penetrating the Southeast Asian market and securing large-scale orders).

Special Contribution Awards: Honoring leaders of strategic projects such as the SaaS platform development and EU certification, as well as employees who promoted green production initiatives (e.g., electronic paper recycling systems) .

Award recipients shared their experiences, emphasizing the importance of close collaboration between R&D, sales, and customer service teams in delivering end-to-end solutions. The ceremony was followed by a gala dinner featuring employee talent shows and lucky draws, with prizes including high-end electronic devices, professional training grants for ESL engineering certification, and overseas business trip opportunities, boosting team morale and cohesion.

2026 Strategic Blueprint: Focus on Technology Upgrades and Global Expansion

Looking ahead to 2026, MingFine ESL outlined a three-core strategic plan to seize the $120 billion market opportunity by 2030:

Deepening Technological Innovation: The company will establish a cross-functional R&D center focusing on flexible electronic paper, 5G+AI integrated solutions, and low-power NBIoT ESL technology. It aims to file 15+ new patents, launch 6-inch and 7.4-inch large-size ESL products, and enhance the SaaS platform’s data analytics capabilities to support dynamic promotion optimization. Collaboration with universities and research institutions will accelerate the commercialization of cutting-edge technologies, such as AR-integrated interactive ESL.

Expanding Market Reach: Domestically, MingFine ESL will target the sinking market (third- and fourth-tier cities) and new retail scenarios like community stores, leveraging policy subsidies (up to 15% in Zhejiang and other provinces) . It plans to increase the penetration rate in the pharmacy chain sector to 18% by partnering with 3+ top pharmaceutical chains. Internationally, the company will set up a regional office in Singapore to further penetrate Southeast Asia, and explore opportunities in the European and South American markets, aiming for export revenue to account for 30% of total sales.

Talent Development & Operational Optimization: To address the industry’s 23,000-person talent gap, MingFine ESL will launch a comprehensive talent program, including recruiting senior ESL technology experts, collaborating with vocational colleges to establish internship bases, and implementing a dual promotion system for technical and management roles. The company will also optimize its supply chain by partnering with domestic electronic paper manufacturers (e.g., BOE, Qingyue Optoelectronics) to reduce reliance on imports, and promote a "hardware rental + data sharing" business model to lower client TCO by 28%.

During the interactive Q&A session, management addressed employee suggestions on workflow optimization, welfare improvements, and career development, committing to implement feasible proposals within three months. Department heads signed 2026 target responsibility agreements, formalizing key indicators for revenue, R&D progress, and customer satisfaction.

Closing Remarks: Uniting to Lead the Smart Retail Revolution

In his closing speech, the Chairman of MingFine ESL reaffirmed the company’s mission to "empower retailers with digital shelf label technology and accelerate the transformation of smart retail." He emphasized that 2026 would be a critical year for the company to scale up, calling on all employees to uphold the spirit of innovation and collaboration. "The ESL industry is entering an era of explosive growth, and our achievements in 2025 are just the beginning," he stated. "By focusing on technology, quality, and customer value, we will strive to become a global leader in the ESL sector and create greater value for our partners and employees."

The 2025 year-end summary meeting not only marked the successful conclusion of a year of rapid growth but also laid a solid foundation for MingFine ESL’s future development. With a clear strategic vision, strong technological capabilities, and a motivated team, the company is well-positioned to capitalize on the smart retail boom and achieve new heights in 2026 and beyond.