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Strategic Alignment with Romania’s Retail Boom

Ingrijire, a rising player in Romania’s diverse retail landscape, selected MingFine’s ESL technology to enhance operational agility and customer engagement—needs amplified by Romania’s robust retail growth trajectory. The country’s retail market saw 3.5% year-on-year sales growth in Q1 2025, driven by a 7.8% surge in non-food segments , while developers plan to deliver over 600,000 sqm of new retail space by 2030 .

“Romania’s retail sector is at an inflection point, with digitalization becoming a key differentiator for consumer-facing businesses,” noted an Ingrijire representative. “MingFine’s ESL solution addresses our dual priorities: streamlining in-store operations and delivering the seamless experience modern shoppers expect.” Though specific store locations were not disclosed, industry insiders confirm the deployment covers Ingrijire’s core product categories, spanning daily essentials and specialty items.

Tech Advantages Tailored for CEE Markets

MingFine’s ESL system brings features calibrated to Romania’s retail ecosystem and EU regulatory standards:

EU-Compliant Design: The labels hold CE and RoHS certifications, ensuring compatibility with Ingrijire’s existing infrastructure and adherence to EU environmental regulations.

Efficient Wireless Connectivity: Equipped with Bluetooth Low Energy 5.0, the system enables real-time price updates across large store footprints—critical as Romanian retailers navigate dynamic pricing in a 3% annual growth market .

Sustainable E-Paper Displays: Ultra-low power consumption extends battery life to 10+ years, aligning with regional retailers’ growing focus on sustainability amid rising ESG expectations.

Multi-Functional Utility: Support for Romanian-language displays, NFC product information access, and 180° viewing angles enhances both staff productivity and customer decision-making.

Transforming Operations in a Dynamic Market

For Ingrijire, the ESL deployment directly addresses pain points common in Romania’s retail sector:

Labor Cost Optimization: Automating price updates reduces manual workload by an estimated 35%—a vital efficiency gain in a market where labor costs account for 28% of retail.

Omnichannel Sync: Real-time alignment of in-store and online pricing positions Ingrijire to compete with Romania’s established chains like Lidl and Carrefour, which operate 346 and 419 local stores respectively .

Waste Reduction: Replacing paper tags eliminates thousands of disposable labels yearly, supporting Romania’s broader push toward retail sustainability.

Market Breakthrough for MingFine in CEE

The Ingrijire partnership builds on MingFine’s European momentum following its Italy Esselunga deployment, targeting the CEE region’s untapped ESL potential. Romania’s modern retail stock, at 4.7 million sqm, remains among the lowest in Europe (250 sqm per 1,000 inhabitants) , signaling room for tech-driven expansion.

“Romania is a gateway to CEE’s growing retail tech market,” said a MingFine European business director. “Our focus on compliance, adaptability, and cost-effectiveness resonates with regional retailers looking to leapfrog traditional systems.” Industry forecasts project the global ESL market will grow at 14.5% CAGR through 2033 , with CEE emerging as a high-potential segment amid rising digital adoption.

As Romanian retail continues to attract investment—with €110 million in retail property transactions in Q1 2025 —MingFine’s Ingrijire deployment underscores Chinese smart retail solutions’ growing relevance in shaping Europe’s next-wave retail transformation.